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Motorola's latest tilt at the smartphone market has gone on sale today, as Google’s strategy for the mobile-maker slowly becomes apparent.

Phones 4u is offering the handset free on two-year contracts from £29.99 per month on 4G or £25 on 3G. It’s not due to hit other retailers until February 1st.

motorola moto x generic

As well as the standard black edition, the retailer has nabbed exclusive rights to sell the white model for the next three months.

Building on the warm reception afforded the Moto G, the Moto X showcases advanced voice controls with an up-to-the-minute version of Google Now, perhaps indicating that future handsets from Google-owned Motorola will be used to debut new iterations of the search giant’s mobile apps.

As with Apple’s Siri, Google's latest voice application lets you get directions, set notifications and alarms and more using your voice alone. Unlike Siri, though, the Moto X’s voice function is 'always-on'. It’s also activated by a voice command, so there’s no need for to press any buttons.

Elsewhere the handset packs Android 4.4, aka KitKat, out of the box, as well as a dual-core, 1.7GHz processor, a 4.7-inch screen and a ten-megapixel camera with Clear Pixel technology.

We put the Moto X to the test this week. Find out what we made of it with our in-depth review

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