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HTC will unveil its next flagship phone at a press call in March, neatly sidestepping a frankly unwinnable battle with the Samsung Galaxy S5 for column inches in the tech press.

Invites to the launch event for the handset touted as make-or-break for the beleaguered phone-maker specify it’ll happen at Olympia in London’s Earls Court on March 3rd.

With the Galaxy S5 debuting at Mobile World Congress on February 24th, that allows nine days or so for the inevitable wave of hype and hoopla around the handset to subside and for HTC to attempt to make hay.

Codenamed the HTC M8 but likely to come to market as the HTC One-Two, HTC's effort's spec sheet purportedly takes in Android KitKat draped in an all-new 6.0 version of its Sense custom skin and a five-inch 1080p screen.

The company’s trademark UltraPixel camera will be sitting pretty at the rear, while a 2.1-megapixel snapper is at the front for selfies. Pixel shifting duties are apparently handled by a Snapdragon MSM8974 processor, which ought to keep things ticking over nicely.

Earlier today, HTC all-but confirmed another handset is on its way soon in the form of the Desire 8.

Pitched at the mid-range market, this effort’s standout features take in a 5.5–inch display, a five megapixel front camera and 13 megapixel rear camera.

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