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HTC has all-but quashed hopes it could upgrade the One M8’s video recording capabilities in future to bring it in line with Samsung’s Galaxy S5 and Sony’s Xperia Z2, after 4K video was notably absent from the Taiwanese phone-maker’s latest flagship.

The latest 4K technology, which offers footage that’s four times higher-res than HD, is missing from the One M8 even though the handset is equipped with the same quad-core 2.3 Qualcomm Snapdragon 801 processor as the Galaxy S5 and the Xperia Z2.

This marks the first time 4K video has featured in handsets from either company. HTC’s One M8 so-called UltraPixel camera, by way of contrast, offers 1080p video at 30 frames per second.

But any chance of HTC following suit and adding 4K to the One M8 at a later date have been seemingly dismissed by the gadget-purveyor’s Director of Commercialisation Product Management Graham Wheeler on the grounds that its camera simply isn't of a high enough grade to support the feature.

Asked by uSwitch Tech if 4K video might come to the handset at a later date, Wheeler said: "I don't know, being honest. I would probably guess not.

“For 4K, you would need an eight-megapixel camera to get that definition."

The M8 has the same UltraPixel camera and 4.1-megapixel lens as 2013’s HTC One (M7).

While some might argue that HTC’s unwillingness to get embroiled in the megapixel arms race is admirable, we think it’s imperative that it includes 4K video in the next top-end smartphone lest it appears to have been left behind by the competition.

In a climate where the company is already struggling for sales and fighting for its life, that’s something it simply can’t afford right now.

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