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HTC plans Chinese invasion

HTC plans Chinese invasion

Smartphone manufacturer HTC has confirmed plans to bring its handsets to China, following its huge success in Western markets over the last 12 months.

The Taiwanese phone maker has four smartphones with 3G network connectivity ready for release, despite the perception that Chinese consumers may be priced out of higher-end mobiles.

The company's intentions came to light in an exclusive BBC Onlilne interview with the company's Head of Marketing John Wang, who remains confident that HTC mobiles will find a market in China.

Mr Wang said: "At HTC we don't believe that the human race is commercialised. There are people that love to have phones that have many capabilities and there are people who love to have a small, tiny phone that is easy to carry.

"For each segment of consumers where HTC can bring in a lot of innovation, create consumer value, we want to create a perfect match for that group of consumers."

When questioned about the problems with previous generation Windows Mobile smartphones, Mr Wang reaffirmed HTC's support for the platform and said that Microsoft's software offered great value to certain sections of society.

He commented: "Our commitment to both Windows and Android is unwavering. It's impossible to predict the future, but we are not entirely ignorant either.

"We have a saying at HTC: 'Quietly brilliant is doing great things in a humble way' [In other words] there is no shortcut."

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