HTC Beats by Dre-toting One S in the lesser-spotted grey colourway is up for pre-order now.
Would-be buyers can order the alternative to the standard black edition of the handset from Dialaphone from O2, Vodafone and Orange, starting from £26 on free phone contracts.
The One S is pitched as the mid-range effort in HTC’s trio of One-branded smarties about to make their debut at retail, alongside the top of the range One X and comparatively lower-end One V.
That’s not to say it’s underpowered, though. Like the One X, it’s home to Beats by Dre audio technology for a superior music experience, as well as a 4.3-inch AMOLED touchscreen fashioned from Gorilla Glass.
Elsewhere, you’ll find an eight megapixel camera with autofocus, smart LED flash, HTC ImageChip and BSI sensor, 16GB of on board storage and the latest Ice Cream Sandwich version of Android out of the box.
Find out more about the HTC One S here: HTC One V