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  5. New Moto X, Moto X 2nd-gen or just Moto X? Motorola explains its branding strategy

New Moto X, Moto X 2nd-gen or just Moto X? Motorola explains its branding strategy

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New Moto X, Moto X 2nd-gen or just Moto X? Motorola explains its branding strategy

Last week, Motorola announced the second generation model of its voice activated Moto X smartphone, along with what’s effectively the third generation of the Moto G - following on from its 4G iteration of the original.

At the press event, it was announced that the handsets are being branded as the ‘new Moto X’ and the ‘new Moto G’. But while that’s logical from one perspective, we couldn’t help thinking it could lead to a world of confusion. Not least because 'Moto X' and 'Moto G' are the names of the current generation editions too.

To clear things up and explain Motorola’s thinking, we exclusively spoke to Simon Collins, Moto’s European General Manager, for the skinny.

Collins explain: "[The suffix ‘new’] is primarily there to help store staff and people to differentiate.

"Once the two [handsets] have seen some space, we'll just drop it [the ‘new’ suffix].”

Moto G 2014

He added: "You might go into a Dixons or Phones 4U and they might refer to it as 'the new Moto G' - but it's called Moto G.

"Moto G is the name; the 'new' part is just the differentiator at the minute.

"It's a bit of dilemma. You've got a great franchise in 'G' and we certainly don't want to give that away.”

It’s an interesting strategy. Albeit one that was greeted with derision by consumers and search marketers alike when Apple used the name ‘the New iPad” for its third-generation slate.

For what it’s worth, we’ve gone with the monikers ‘Moto X 2014’ and ‘Moto G 2014” across our site on the grounds that we think they clarify matters as much as possible.

Only time, and the number of confused buyers asking to return handsets bought in error, will tell us if we’re right.

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