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The Amazon Kindle Fire now commands over half of the US Android tablet market, vindicating predictions that the retail giant’s effort is the most viable iPad challenger so far.

According to analysts comScore, the Kindle Fire maintained its strong pre-Xmas showing during the first quarter of 2012 to secure a 54.4 per cent share of the US market for Android tablets.

kindle fire

That's up from 29.9 per cent at the tail end of last year, after the slate debuted six weeks before the winter festivus.

Despite a huge promo push and the success of Samsung’s Android phones, the gadget-maker’s Galaxy Tab ranges account for a relatively meagre 15.4 per cent of the market.

Motorola, whose US standing dwarfs its status in Blighty, has less than half that with a seven per cent share.

samsung galaxy tab 10.1

A comScore spokesperson said: "The Kindle Fire has almost doubled its share in the past two months from 29.4 per cent share in December 2011 to 54.4 per cent share in February 2012, already establishing itself as the leading Android tablet by a wide margin.”

The success of the Kindle Fire, which has yet to hit the UK, was built on an affordable price point. Amazon subsidises the tablet with a view to turning on profit via app and download sales through its proprietary applications market.

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