Virgin Media is to offer subscriptions to the Premier Sports channel for £7.99 a month from 1st March.
Live coverage from a variety of sports - including rugby league, NASCAR, ice hockey and Gaelic games - is available on the channel.
Premier Sports airs more than 1,000 events each year, including National Rugby League, NHL, NASCAR Sprint Cup and GAA action.
It has been available on Virgin TV for no fee since October 2013, when a free-to-air offer was launched for the Rugby League World Cup.
Virgin Media later announced it was extending the promotion for the duration of the winter, although the offer period is now coming to an end.
As such, a subscription for Premier Sports - which is available on channel 551 and Virgin TV Anywhere - will be required from 6am on March 1st 2014.
Stephane David, Executive Director of Content at Virgin Media, commented that the channel joined Virgin TV's line-up "with a bang" last year.
"[We] brought breathtaking World Cup moments to our customers across the UK at no extra cost," he stated.
"As the introductory free to view period draws to a close we’re delighted to reveal a great-value monthly subscription offer, which at £7.99 a month gives customers access to the channel."
He explained that subscribers can not only watch Premier Sports through their TV set, but also online and via mobiles and tablets through the Virgin TV Anywhere service.
Premier Sports - which originally launched in 2010 - is also available to Sky TV subscribers in the UK on channel 428.