Commenting on the news that Vodafone is to increase investment in its network this year, Ernest Doku, telecoms expert at Uswitch.com, says: “Mobile users are already consuming more data than ever before, and with 4G on the horizon, this appetite for data on the move is only likely to increase. This investment should help Vodafone keep pace with its customers future mobile habits, ensuring that they are connected and able to make the most of superfast technology when it launches later this summer.
“However, the news that the network is investing so heavily is a double-edged sword. With spending set to increase, it could be consumers who are left to pick up the tab – it seems to remove any doubts that 4G will be coming to consumers at a premium. We hope that as more players finally enter the arena, a battle on pricing will see the cost of next-generation mobile internet come down.
“Three is the only provider to have put a stake in the ground and promise no premium – but it remains to be seen how many of their customers will in fact be enjoying the ‘3.9G’ ultrafast service currently available. Hopefully, as other providers enter the fray they will either justify the cost with unique and compelling services, or simply throw down the gauntlet on price. This could lead to real competition, which will help consumers to make the most of superfast technology without the hefty price tag.”
Katherine Moss
Phone: 020 3021 5893
Email: katherine.moss@uswitch.com
Twitter: @uswitchPR
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