Meet our team of experts
Adelana Carty
Broadband Expert
Adelana is passionate about using data, and the insights gained from them, to ensure customers have the best possible online experience and in turn help them find the right deal. With over four years of experience in analytics, Adelana is an expert in consumer behaviour and this allows her to empower people to make informed decisions about what kind of service they need.
Adelana comments on areas of Broadband, Customer Complaints and TV including:
Broadband deals and tariffs
Broadband market insights
Consumer behaviour and internet usage
Complaints
Fashion is where Adelana was first introduced into the analyst world, developing a keen interest in knowing what was in vogue and what would be the next iconic trend to take the industry by storm. When she isn’t keeping an eye on the catwalk Adelana can be found in the kitchen fusing spices and flavours from around the world.
Cordelia Samson
Energy Expert
Cordelia specialises in no-nonsense consumer advice that cuts through the jargon. She believes that everyone should have access to the best energy prices possible by ensuring the market is always competitive. She is particularly interested in helping vulnerable groups get the help they need, and explaining how quick and simple energy switching is.
Cordelia’s areas of expertise include:
New energy deals, energy costs, green energy deals and price rises
Energy suppliers - large and small
Support for vulnerable households or people who are struggling with their bills
When Cordelia isn’t jet-setting around the continent,she relishes in immersing herself into a range of topics from films to sports.
Ernest Doku
Technology and Mobiles Expert
Over the last decade, Ernest has developed his unabashed passion for gadgets into a desire to help consumers get the best possible deal. His unrivalled data insights enable him to help networks, retailers and manufacturers deliver market leading offers to consumers.
Ernest is constantly identifying key trends within the technology and mobile industry, allowing him to effectively comment on consumer relevant industry developments.
Ernest comments on areas of technology including:
Smart phones / handsets / gadgets
Network coverage / price rises
Regulation / complaints
His zealous attitude for all things tech has earned him the rights to be the one of the first to test the latest handsets. Ernest’s expert opinion has enabled him to secure interviews and comments in mainstream media with the likes of BBC, ITV, Huffington Post, TechRadar and many more. If Ernest isn’t indulging in the latest tech he is a Hypebeast and a self-confessed Fashion enthusiast with frequent deliveries to the office (shhh don’t tell).
Nick Baker
Broadband and TV Expert
Nick is passionate about helping consumers share in his love of tech. He spends his day researching what’s available to them in terms of technology and online entertainment, as well as the best ways to get a great deal.
Nick comments on areas of broadband and TV including:
TV shows and new releases
Best value TV packages
Broadband
Streaming services
A self-confessed nerd, Nick loves all things geek, from gadgets to gaming to Game of Thrones. Never far away from his next next TV binging session, Nick keeps up to date with all the latest TV and film releases, and is the person to talk to if you want to know which show you simply must watch next.
Ray Ali
Technology and Mobiles Expert
Working across the mobile and tech industry for over three years, Ray has developed an in-depth knowledge of the challenges consumers face and how best to overcome them.
He is also passionate about all things tech, whether that is the latest gadget or a new mobile innovation. At Uswitch Ray writes to empower consumers with the knowledge to help them make educated decisions to get a better deal or the right handset to match their needs.
Ray comments on areas of mobile and tech including:
Mobile handsets / Network coverage
Mobile packages / price rises and deals
A shameless iOS-lifer - he's your man if you want somebody to get you excited about a new iPhone. Away from the world of smartphones and tech, Ray is a pop-culture maven who enjoys cinema, books and football (in particular Arsenal).
Richard Neudegg
Head of Regulation
Richard’s passion lies within ensuring the communications, energy and personal finance markets are competitive so that consumers are empowered to get the best possible deal. His expertise in consumer and market regulation with Uswitch is unrivalled, having extensive experience in the communications industry, including having previously worked for the sector’s regulator.
Richard is committed to ensuring informative and consistent updates are communicated to consumers so that they are kept aware of any changes within the industry that may have an impact on them.
Richard comments on areas of regulation and consumer issues including:
Regulation (Energy, broadband, financial services, mobiles)
CMA / Ofgem / FCA / Ofcom
Competition / remedies / consumer complaints
Outside the world of regulation and switching Richard is a keen cook and beginner gardener. Richard also is a fan of the Eurovision Song Contest, taking it slightly too seriously when hosting viewing parties.
Ru Bhikha
Mobiles Expert
Ru is a mobiles expert at Uswitch, helping consumers get the best deal possible. He is passionate about arming consumers with the insights and knowledge they need to make informed decisions about which handset or SIM deal will cater for all their mobile needs.
Ru comments on areas of mobiles including:
Smart phones
Customer service
Smart phone and SIM-only deals
Ru doesn’t need much encouragement to share his opinion on anything from smart homes to drones. Cannot handle more than two cups of coffee. Owns more trainers than any man reasonably needs in an entire lifetime.
Sarah Broomfield
Energy expert
With over six years experience within the energy sector, Sarah uses her knowledge to cut through the complexities of the retail energy market, equip consumers with the information they need to save money, and make the energy switching journey as simple as possible.
Sarah is continually analysing the latest developments so she can demystify a range of issues, including:
Tariffs and rates
Price rises
Suppliers
Smart meter
Wholesale prices
Consumer trends
Sarah’s energetic personality allows her to put her stamina to the test being a regular trail and half marathon runner. She loves hiking and plans holidays around conquering a mountain.
William Owen
Energy expert
Will is passionate about using data and insights to bring the best deals to consumers. On-hand to cut through the complexity of tariffs and energy suppliers, Will is on top of all the latest energy news and ready to give the best advice to consumers about how to manage their energy bills.
From price rises to renewable technology, Will’s knowledge and understanding of the energy industry makes him a trusted expert and commentator.
Will comments on areas of energy including
Big six / small suppliers
Tariffs and rates / price rises
Wholesale prices
Renewable technology
Will has a passion for writing short stories and has a love of literature generally. He isn’t afraid of a challenge either with over 120 recorded Scuba dives and is a qualified rescue diver.