Commenting on the Samsung launch event at Mobile World Congress, Ernest Doku, telecoms expert at Uswitch.com, says: “Touted as a response to demands for simplicity over eye-popping updates, Samsung seems to have stuck to getting the basics right and delivered practical specs in the Galaxy S5.
“Samsung appears to have cherry picked the most crowd-pleasing features available from other manufacturers – a fingerprint ID sensor and an attractive gold model like Apple’s iPhone 5S, a water and dust-resistant body like Sony’s Xperia Z2, and photography credentials to challenge the best from Nokia.
“What we haven’t seen on a smartphone before is a built-in heart rate monitor. Samsung is certainly playing up to the fitness craze, incorporating health apps and wearable tech. And, naturally, it’s a good segue into the launch of its complementary Gear 2 and Gear Fit smart watches. With innovative curved displays, improved customisation and changeable straps, Samsung’s latest efforts are probably the best looking bits of high-tech wrist candy on the market.
“There’s nothing wrong with catering to demand by packing features in, and the S5 is likely to prove a popular choice for anyone looking for a refreshingly high-spec change from the iPhone.
“‘Always leave them wanting more’ isn’t a tactic Samsung is deploying and, with a barrage of launches at Mobile World Congress, that’s sensible. Their strategy seems to be: the more cool features you’ve got, the more you’ll stand out from the throng.
“The S5’s software also seems to have had a radical overhaul, offering an all-new simplified user interface and bringing the most frequently used functions to the fore.
“Is the Galaxy S5 a big enough departure? Certainly not in the looks department. The perforated body for added grip looks like a gimmick, but the Galaxy S4 wasn’t a huge leap from the S3, and it’s still a UK top seller.
“By nailing many of the key concerns and queries that customers have had with current smartphones, the Galaxy S5 seems to not have put a foot wrong in tapping up the biggest features found in the competition.”
Maja Hauke
Phone: 0207 148 4663
Email: maja.hauke@uswitch.com
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