Uswitch comments on Apple TV+ price hikes
Nick Baker, TV and streaming expert at Uswitch.com, comments: “As the cheapest of the mainstream streaming services, Apple TV+’s 40% price hike will be a big blow to its UK customers.
“Apple’s decision to increase monthly fees from £4.99 to £6.99 a month also seems to be swimming against the tide, at a time when rivals Netflix and Disney Plus are introducing new, lower-cost subscription tiers supported by advertising.
“Above all, this rise will be a big test of customer loyalty. Apple TV+ has fewer movies than Netflix, whose Basic With Ads package launches next Thursday at £4.99 a month. It also relies solely on original shows like Ted Lasso and The Morning Show, while the likes of Disney Plus and Amazon Prime Video can both draw heavily on large back catalogues.
“Yet unlike Netflix, Apple can use its streaming service as part of a wider strategy, offering free trials with sales of iPhones and other devices. This could include offering customers discounted bundle deals, giving them multiple Apple subscriptions in the same package. A fall in Apple TV+ subscriber numbers will not immediately send the share price into a tailspin or give Tim Cook sleepless nights.
“Remember that if you feel you aren’t getting value for money from your streaming subscription, you can cancel penalty-free whenever you want.”
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles.
More people go to Uswitch to switch their energy, broadband and mobile than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.
Free mobile app Utrack also helps households manage their home energy usage and make potential savings.
Uswitch is part of RVU, a group of online brands with a mission to empower consumers to make more confident home services, insurance and financial decisions.