Facebook has launched its own mobile applications marketplace, imaginatively dubbed App Centre, for iOS and Android devices.
First unveiled back in May, App Centre is the social network’s take on Google Play and the App Store, but with more emphasis on the discovery of social-focussed apps.
Some 600 titles are available to download at launch, including Pinterest, Nike+ GPS and Draw Something. It’s obvious that most of these have some form of Facebook integration.
“Today we’re launching the App Center to make it easier to find apps you can enjoy with friends,” said Facebook.
The App Centre gives you personalised recommendations, a bit like Genius on iTunes, and lets you grab apps your friends are already using, which is rather neat.
That said, not just any app with Facebook integration is welcome, with only apps that offer a strong user experience given admission.
The App Centre comes amid ever more persistent rumours that the impending sixth major iteration of the iOS operating system, due to be unveiled next week, will usher in a more symbiotic connection to Facebook.