Virgin Media has released a dedicated app for its TV Anywhere service for iOS, alongside a web-based version that’s accessible directly via a browser.
As with BskyB’s Sky Go service, TV Anywhere enables Virgin TV subscribers to access a deluge of programming from up to 45 channels (depending on their package) at no extra cost.
Essentially a TiVo companion app, it lets you enjoy live TV on your iPhone or iPad over a Wi-Fi connection. You can also set recordings for shows, movies and entire series, browse the TV guide to see what’s on up to 14 days ahead and check out aired shows from up to seven days previously.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: "The world of digital entertainment is moving so fast, consumers are always looking for the next 'big thing' to take advantage of the features and connectivity built into today's gadgets.
"Virgin TV Anywhere builds upon our fantastic TV service, blending in the best of TiVo and our expertise in broadband and mobile, to bring customers a compelling entertainment experience to enjoy whenever they want, wherever they are – all at no extra cost."
The Virgin TV Anywhere app is available to download right now on the App Store for free. You can also access it using a compatible web browser via anywhere.virgin.com.