Google has announced a set-top box called Android TV.
This follows Google TV, the company's previous platform that failed to take off.
While Google TV aimed to make your telly more like a smartphone, with a focus on apps, Android TV is more of an entertainment hub in the mould of Roku or Apple TV.
It has a card-based interface that you scroll through. Cards include Movies, Shows, Games, and Apps.
Apps will be custom-made for the platform, and will include Netflix, Hulu, and Pandora, as well as Google's own apps like YouTube, Hangouts (for messaging), and Play Movies.
Google Search is also built into the service, so you can look up details of an actor or actress quickly and easily.
Like Google TV before it, it's voice activated, so you can search by speaking. You can control Android TV using a gaming controller, remote control, an app on your smartphone, or even a smartwatch that runs Google's new Android Wear operating system that's optimised for wearable technology.
When gaming, you can use your Android tablet as a controller.
And like with iOS and Apple TV, you can mirror any Android device on your telly, so you can see your emails on the big screen, for example.
It has full Google Cast support too, so you can use it like a Chromecast. A new ambient option called Backdrop lets you add personal photos, the weather, or specific genre images to the screen when you're not casting something.
Android TV will be out this autumn, with boxes made by third parties like Razer and Asus. All of Sony's 4K TVs and Philips sets will also support the platform.