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Apple has brought some new tricks to its Apple TV streaming box. It's added a new channel – Showtime Anytime – and updated the channel dedicated to the iTunes Festival.

Showtime Anytime includes live programmes and on-demand access to shows from the Showtime channel, such as 'Homeland' and 'Dexter'. The app has already been available on the Roku streamer, and Amazon Fire TV.

However, not just anyone can jump in and start watching. You'll have to prove you subscribe to Showtime before you can start enjoying the really good stuff.

The iTunes Festival channel has also been updated ahead of this year's festival. Like last year, you can watch the performances live or at a later date.

The iTunes Festival kicks off on September 1 (that's this Monday), and features performances from deadmau5, Beck, Blondie and Chrissie Hynde, Calvin Harris, Elbow, Pharrell Williams, Kylie, and Lenny Kravitz.

All gigs take place in the Roundhouse in London's Camden.

Apple is generally pretty wary about adding new channels to Apple TV. In recent months, it's added NFL Now, ABC News and CNBC, but the number of channels still pales compares to the likes of Roku.

Apple is also rumoured to be making a standalone TV, or possibly a refreshed Apple TV set-top box.

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