UKTV is planning on piloting new shows through its recently launched video-on-demand (VoD) portal, and letting viewers choose which are commissioned for a full series.
Amazon currently uses the same principle for its pilots on Amazon Prime Instant Video. It commissions a round of pilots, and lets viewers vote on which are picked up for a full series.
UKTV will air a series of five- to ten-minute short films on its online portal. It will then ask viewers to pick which get a full lease of life as series.
"It will give us the opportunity to commission slightly different types of content," Emma Boston, UKTV's general manager of UKTV Play, and the person who came up with the idea, told Broadcast.
"It's important to think about ways in which we can extend our audience."
The portal already features a host of catch-up and archive shows, like 'Crackanory', 'Dave Gorman's Modern Life is Goodish', and 'Storage Hunters UK'.
Boston added that UKTV Play has seen its traffic double week on week since the portal launched in June.
UKTV Play was previously two catch-up and on-demand services – Dave on Demand, and Really.