Update: It looks like the new box is a way off yet. A source close to Sky has told us the firm isn't planning to announce any new devices in the next few weeks, as we reported. Original story follows.
Sky is reportedly readying a new set-top box that will launch within weeks. According to industry insiders, it will offer customers an "Apple and Netflix-style" experience, the Telegraph reports.
It's called SkyQ, and has been developed under the codename Project Ethan. It will let customers watch and record at least four programmes simultaneously on multiple devices throughout the home, and will wirelessly beam content to smartphones and tablets.
It will also be equipped to handle ultra-high definition (UHD, aka 4K) broadcasts.
One industry source who's seen it in action said it was "really very slick". They compared the user interface to Netflix and Apple TV, saying the carousel format was "much more visual" than the UI of the current Sky+ HD box.
The box will learn which shows you like and suggest others that might be to your tastes. Like YouView, it will aim to blur the lines between live broadcast, recorded content and on-demand content over the internet.
Sky will also launch a new Now TV box next month. While Sky is keeping mum on the exact specs, it has confirmed it will be "faster and smoother".