Amazon has snapped up the 'Top Gear' trio to present a new car show coming to its Amazon Prime Instant Video streaming service. And it seems they didn't come cheap.
Amazon's founder and CEO Jeff Bezos has spoken publicly for the first time about the deal. He told the Telegraph he's "very excited" about the concept, though he says he hasn't met Clarkson, Hammond and May.
Estimates say the show will cost £160 million a series to make. Bezos wouldn't be drawn on an exact figure, but he admitted the show will be "very, very, very expensive" for Amazon. He added: "They're worth a lot and they know it."
So will the show define Prime? "It can't just be one show, it has to be a number of things," Bezos said. "We have a lot of things in the pipeline, which I think viewers in the UK and around the world are going to love. And I think Clarkson's new show is going to be one of those."
He added that we are in "a golden age of television, so if you go back in time even just five years, you couldn't get A-list talent to do TV series, or, if you could, it was a rare thing. But that's flipped completely.
"The investment is very high now in serialised TV, and the amount of time you have to tell a story is much greater. That format change opens up a lot of storytelling possibilities, which, when mixed with the movie-like production standards, and the A-list talent, is why we're seeing amazing television."
Clarkson and co. have signed up to three series of the show on Amazon, along with 'Top Gear' producer Andy Wilman. It's expected to air in autumn next year.