The BBC is at a crucial time in its history. The government wants to scrap the licence fee and make it far less powerful, but according to a new experiment, most people support the licence fee.
The experiment included 70 households in 15 locations across the UK. It stripped them of all their BBC TV, radio and online services and saw how they coped.
Not well, it seems.
Before the experiment, each household was asked what it thought of the current licence fee. Twenty-four said they would prefer to pay nothing, another 24 wanted to pay less, and 22 were happy with the current fee.
After nine days without the BBC, it seems people realised what they were missing. Thirty-three of the 48 households who wanted to pay less or nothing said they would now be happy to pay the current licence fee.
They said they missed the BBC more than they expected to.
Of the 22 households who were happy with the current fee, only one said they would rather pay nothing after the experiment.
The current licence fee costs £145.50 a year, or £2.80 a week. The BBC says that nationally, seven in 10 households are willing to pay the current licence fee or more. This study focussed on the minority who thought it too expensive.
You can watch the full report here.