Apple has unveiled the new Apple TV, the first refresh to its set-top box since 2013. It has a new touch remote that also has gesture controls, third-party apps and Siri for voice search.
The remote control features a glass touch surface. Apple claims this will make for the same experience as using an iPhone, but from across the room.
You swipe to scroll through films and menus, and play games by waving it around like a Wii controller thanks to motion controls.
But you don't have to swipe, you can also speak to find what you want thanks to Siri integration. Press the Siri button and say "Show me funny TV shows" and it'll present a selection of comedies.
You can also refine your search using Siri. Ask for action movies, then you can narrow it down to just Bond films, and then just the ones starring Sean Connery.
Siri has universal search, so it doesn't just scour iTunes. It'll search iTunes, Netflix, Hulu, HBO and Showtime, with mores services coming soon.
You can also use Siri while you're watching. Say "Skip ahead seven minutes" and it will. Miss something? Say "What did she just say?" and Siri will rewind 15 second and turn on subtitles.
If you're wondering what else someone has been in, just ask Siri. Say "Who stars in this?" and it'll bring up a cast list at the bottom of the screen so it doesn't interrupt. You can also bring up the weather, sports scores and more, without stopping viewing.
The new Apple TV runs full iOS 9, though it's been rechristened tvOS. This means developers can make apps just as they can for the iPhone or iPad. Expect a glut of games and other apps coming to your TV.
Inside is a 64-bit A8 chip, and it's 10mm taller than the current model. The remote control uses Bluetooth, and lasts three months before needing recharging. It charges using the Lightning port on the bottom.
The new Apple TV will come in a 32GB model for $149, and the 64GB will cost $199. The existing Apple TV stays on sale for $69. (We're awaiting UK prices?). It will go on sale in late October.