Apple is making a documentary series about app developers whose products appear in the App Store.
Apple's Eddy Cue confirmed the series. It will follow Apple's other video productions which have centred on Music, and were found within the Apple Music app.
Cue said the show was a natural fit for Apple.
"We've been focused on a lot of content around Apple Music," he told the New York Post. "Video is a big part of it and we'll do more of those. This was another opportunity right up our alley with apps."
The show will be co-produced by pop star and tech evangelist Will.i.am and will be available on a range of Apple devices.
However, Cue said it doesn't mean Apple will start making a huge amount of original TV content.
"This doesn't mean that we are going into a huge amount of movie production or TV production or anything like that," he said.
Apple is making a biopic of Beats boss and now Apple executive Dr. Dre. Earlier this week, Apple announced it will screen an exclusive documentary series produced by Vice on Apple Music.
The firm is also rumoured to be working on a live TV service to go alongside its Apple TV streaming box, but it's been delayed due to stumbling negotiations with TV networks.
Source: New York Post