Sky is launching an app especially for kids. Sky Kids will go live tomorrow and will be free to download for both Android and iOS users with a Sky account.
Aimed at pre-schoolers to nine-year-olds, the app offers a safe way for parents to know that their children are watching only age-appropriate content. And because they watch through the tablet, they won't hog the TV either.
The app offers a range of kids' content, including 'Paw Patrol' from Nick Jr, 'Scooby Doo' from Boomerang, and 'Octonauts' from CBeebies.
In all, there are thousands of episodes from children's broadcasters including Cartoon Network, Disney Junior and CITV, as well as those mentioned above.
Sky is bolstering this portfolio with its first original kids' TV commission, a new series of animated classic 'Morph' with Oscar-winning animation house Aardman Animations. The new series will air later this year.
Sky, which has been trailing the app for months, took it to real-life users, the kids themselves, in order to develop it. It then incorporated this feedback into the final design.
Parents can set a profile for each child in the house (you can have up to 10 of them), including their age, sex, and which providers you'd like them to see content from.
Sky partnered with ustwo, the production house behind the game 'Monument Valley', to make the app.
It's promised that more features are on the way, including the ability to download episodes and take them with you, and more customisable settings. Aardman will also make additional 'Morph' content for the app, including instructional videos on how kids can make their own Morph figures and produce their own short films.
Sky is also in talks with other producers about future projects, and has plans to make kids' versions of some favourite Sky shows.
Speaking at the launch, Lucy Murphy, head of kids' content at Sky, said the app is "an intensely personal experience".
She added: "Having great shows for kids has always really mattered to us. Around a quarter of Sky households have children so we how important it is we give them the very best kids' entertainment.
"That is why we are investing in exclusive new programming starting with family favourite 'Morph' as well as developing future enhancements for the app including even more safety features, live channels and offline viewing."
The app will be free for Sky subscribers on a Variety bundle or higher.
It will run on all iPads running iOS 8 or above and on Android tablets on OS version 4.3 and above. However, Amazon Fire tablets will not be supported at launch.