Amazon is reportedly in talks to produce TV shows in virtual reality.
According to TheWrap, Amazon is in the early stages of talks with more than one virtual reality company.
The report says that Amazon Studios is leading the meetings. That's the division behind Amazon Prime Video's original productions, including 'Transparent', 'The Man in the High Castle' and 'Bosch'.
Last month, it emerged that Amazon was recruiting staff with experience of making virtual reality content. The post was to work on a "virtual reality experience within Amazon Video" which is pretty cut and dried.
A patent also revealed that Amazon had designed its own virtual reality headset.
Amazon's rival Netflix previously said it has no interest in virtual reality, contradicting its previous comments regarding the technology. Netflix has released an app for the Samsung Gear VR virtual reality headset, though it's just a 360-degree shopfront rather than offering immersive films and TV shows.
Virtual reality is still a nascent technology, and most of the headsets are too expensive for mainstream adoption. Those that aren't – like the Samsung Gear VR and LG 360 VR – have problems of their own: the former requires a pricey Samsung phone in order to work, while the latter lets in too much light. So it'll be a few years before we see VR take off.