The BBC has launched a new app for kids. Called BBC iPlayer Kids, it brings more than 10,000 episodes of CBeebies and CBBC shows to smartphones and tablets.
These include classics and new favourites, such as 'Wolfblood', 'Blue Peter', 'The Dumping Ground', 'Topsy & Tim' and 'Go Jetters'.
One of the biggest selling points is the fact parents can leave their kids with it, safe in the knowledge they're not watching anything unsuitable.
The app lets you set up to four profiles on one device, so siblings can use it on the family tablet. Tell it your age, and it'll serve up appropriate content (under 5s are only shown CBeebies content, for example).
You can download shows over Wi-Fi to be watched offline, during car journeys, say. Like other iPlayer content, shows can be watched up to 30 days after downloading.
"Children have always been a priority for the BBC," said Alice Webb, director of BBC Children's. "So launching the BBC iPlayer Kids app is a really exciting moment for us – and we can't wait to see millions of children get excited about it too.
"The BBC iPlayer Kids app meets the needs we know are absolute deal breakers for kids and parents. We're offering choice and control, wrapped up in a child-friendly design and the largest range of home-grown UK content on a platform parents can trust.
"In a nutshell, the app is CBBC and CBeebies in their hands – a BBC iPlayer re-designed for a new, digitally-savvy generation. It's free of charge, free from commercial influence and brand new today."
It follows Sky's foray into kids' app, Sky Kids, which launched a couple of weeks ago.