closedownarrowexternal-linklogo-verticalmenu-barsearch Skip to main content
Jump to navigation
netflix popcorn

One of the biggest draws of Netflix is the fact that the streaming service doesn't include adverts. This has been borne out by a study by AllFlicks that shows that nearly three quarters (74 per cent) of Netflix viewers would cancel their subscriptions if adverts came to the service.

A whopping 90 per cent of the 1,200 respondents would pay more in order to avoid adverts.

Most of those would only pay slightly more ($1-2) to avoid adverts, but around a fifth would pay more than $3. Less than a quarter would pay $4 or more extra.

In the US, Netflix rival Hulu includes adverts, but recently introduced a new subscription tier that lets viewers avoid them. This costs $4 more a month.

The survey also included comments, which was filled with expressions of disapproval for adverts. A lot of them contain language that's unpublishable, with viewers overwhelmingly saying the introduction of adverts would cause them to leave.

As one respondent put it: "WTF, I would cancel immediately."

Source: AllFlicks

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Kyle Dowling 3 weeks ago Hollywood lands major blow... Couldn't he jsut transfer ownership to another person in a country with more lax laws?
  • Donald Silverburgh 3 weeks ago Illegal Kodi boxes could... I mean what kind of article is this? Frankly mate, just tell me, is someone paying you to write such...
  • Andy Kill 4 weeks ago TVPlayer review Why don't you mention you have to have other apps as well like BBC iPlayer, and do these use your data...

Search news