Sky Sports will show Premier League highlights for this season on Twitter. The broadcaster has signed a deal with the microblogging site that will see video clips of key moments and goals from all 126 games broadcast by Sky shown in real time via the Sky Sports Football Twitter account.
Sky Sports subscribers to will also be able to see full highlights of every Premier League and Football League match – including those shown on BT Sport – after the games have ended, through the Sky Sports Football Centre app.
Twitter users and Sky Sports subscribers in Ireland will also be able to see video content in real time from the Saturday 3pm games. Traditionally, these matches are not shown on TV.
"We can't think of a better way to continue the momentous summer of sport on Twitter than live Premier League video clips," said Theo Luke from Twitter. "Sky Sports are incredibly innovative on Twitter, so it seemed like a natural fit to work with them to bring fans the most sought after action in sport, in an instant."
This isn't the first time Twitter has dipped its toe into sports broadcasting. It broadcast highlights from Euro 2016 and offered live behind-the-scenes footage from Wimbledon via Periscope, its live streaming service.
Traditional broadcasters are currently embracing digital technology. Sky Sports' rival, BT Sport, recently showed the Champions League final to anyone, including non-subscribers, by streaming it on YouTube.