Amazon has unveiled a new Fire TV Stick streaming dongle, and it comes with a voice-activated remote control. This packs its Alexa artificial intelligence tech, which lets you speak to control it. Just ask it to play a certain film or TV show, and it'll do your bidding.
It's the same tech found in Amazon's Echo home speaker that's proved hugely successful. Echo just launched in the UK this week.
The new Fire TV Stick is 30 per cent faster than the original version, but costs the same. In the US, it's $39.99. We don't have a UK price yet, but we assume it'll cost the same £34.99 as the original.
That price is even more tempting seeing as the voice remote usually costs £10 extra.
However, there is one feature missing: 4K. If you want to stream Amazon's films and shows in that resolution – which has four times as many pixels as HD – you'll need the Fire TV, which costs £79.99.
There's no word on a UK release for the new Fire TV Stick, but expect it to land imminently.
"We are proud that our customers have made the Amazon Fire TV the #1 streaming media player in the US," said Marc Whitten, vice president of Amazon Fire TV. "With more than 120,000 reviews and a 4.2 star rating, they've also made the Fire TV Stick the most reviewed product ever on Amazon. Today we are excited to make it even better."
Amazon has also promised a software update for Fire TV that will "make finding what to watch next even easier and more enjoyable". It will also make for a more cinematic experience, offering trailers and screenshots without the need to open and close multiple apps. The update will arrive later this year.