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Netflix would have entered a bid for 'The Great British Bake Off', but was too slow to compete with rival broadcasters, it has admitted. That's because it didn't think the show would ever leave the BBC.

Ted Sarandos, Netflix's content chief, admitted such to the Radio Times.

"We know it was brewing [a potential move from the BBC], but I didn't actually think it would happen," he said.

Asked if the streaming giant was too slow off the mark, Sarandos replied: "Yes, yes!"

Netflix owns the streaming rights to 'Bake Off' in the US. The show has performed well for the service, alongside other BBC fare like 'Top Gear'.

The service has also commissioned some British original content of its own in the form of Charlie Brooker's 'Black Mirror'. Netflix commissioned a new series of the dystopian satire after the first two were screened by Channel 4. This angered Jay Hunt, Channel 4's chief creative officer.

Production company Love Productions started taking bids for 'The Great British Bake Off', with Channel 4 coming out victors. However, hosts Mel Giedroyc and Sue Perkins, as well as judge Mary Berry, won't migrate with the show, only Paul Hollywood will.

The fact that Love Productions couldn't guarantee the cast would move with the show reportedly stopped ITV from bidding.

Source: Radio Times

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