Now TV might be pioneering contract-free TV, broadband and landline deals, but when it comes to subtitles, it's lagging behind rival streaming services. But that will soon change.
According to an FAQ on the Now TV site, subtitles will come to the platform in "early 2017". That's later than previously promised, but will still be welcome news for lots of viewers.
Back in May, Sky announced in a blog post that subtitles would come to Now TV by the end of the year, and to the Sky Go and Sky Q apps "soon after in 2017".
Obviously Sky has had to delay the rollout for Now TV, but presumably the Sky Go and Sky Q apps are still on schedule to follow soon after.
A quick look at the Now TV forum shows that many viewers will welcome the addition of subtitles.
Both Netflix and Amazon Prime Video offer subtitles, as do terrestrial catch-up services like BBC iPlayer and All 4 (though only on about 80 per cent of programmes for the latter).
About this time last year, Channel 4 updated its All 4 app to add subtitles.