Apple might have claimed it doesn't want to become its own film or TV production studio, but it seems to be making more and more moves in that area.
It's just commissioned two new shows for its Apple Music streaming service: one is a documentary about Clive Davis, the other shines a spotlight on a different emerging artist each month.
'Clive Davis: The Soundtrack of Our Lives' will focus on the music mogul who signed Bruce Springsteen, Carlos Santana, Earth, Wind & Fire and Alicia Keys among others. He also cofounded Bad Boy Records (the label of Sean 'Puff Daddy' Combs), and was instrumental in making a star out of Whitney Houston.
'Up Next', meanwhile, is a series that shines a light on a different upcoming artist each month. First up is 6LACK, who'll get the full 'Up Next' treatment: a mini-documentary, a focus on his latest album, a live performance and interview with Beats 1 DJ Zane Lowe.
The chosen artist that month will feature on 'The Late Late Show with James Corden', which is a partner of the programme.
Apple Music subscribers will also be treated to a few of said artist's playlists.
Apple Music's other original commissions include James Corden's 'Carpool Karaoke', 'Planet of the Apps', '808: The Movie' and Taylor Swift's '1989' concert film.
With Spotify also lining up a hip-hop take on 'Carpool Karaoke' and a documentary about Metallica's early years, it seems the music streaming services are starting to tread on Netflix's toes.