Amazon is filming a series of live concerts and offering them up exclusively for Prime members.
The shows – under the banner of Prime Live Events – will feature "unique music events in intimate London venues". A bit like the Apple Music Festival at Camden's Roundhouse, then.
First up is Blondie on 23rd May. They will be followed by Alison Moyet on 12th June.
Both will be filmed at Hackney's Round Chapel in front of just 600 people. They will be shown on Amazon Prime Video at a later date, though there's no word on exactly when.
Texas will play in Porchester Hall on 16th June, and Katie Melua will play at Chelsea's Cadogan Hall on 25-26th June.
More events will be added later in the year.
Blondie's show will mark the 40th anniversary of their first ever performance. Moyet's will be her first London show in three years.
If you want to attend the gigs in person, prices start at £75.
This could help distinguish the firm's Prime Video streaming service from Netflix, which doesn't offer live music concerts. In other efforts to distance itself from its rival, Amazon recently launched its own anime streaming service, and has signed a deal with the NFL to stream its Thursday night American football games.