BT Sport is showing the UEFA Champions League final in virtual reality, and to celebrate, it's giving away free virtual reality headsets.
Hold your horses though, it's not an Oculus Rift or an HTC Vive, both of which sell for hundreds of pounds. Rather, it's a Google Cardboard-style headset – i.e. one made of cardboard that you can make yourself at home.
Still, the price is right.
The Champions League final takes place on 3rd June in Cardiff, and sees Real Madrid take on Juventus. It will be shown for free in a 360-degree stream on YouTube, meaning anyone can watch, even if you don't subscribe to BT TV.
It will also stream on the BT Sport website. And you can watch via the BT Sport Virtual Reality app, which lets you choose between a 360-degree programme with commentary and graphics, or just choose a camera viewpoint for yourself.
To snap up a free headset, you'll have to register either at the BT Shop or at EE stores around the UK from tomorrow. BT will also be handing them out at London Waterloo, London Liverpool Street and Birmingham New Street stations from 2nd June.
If you're in Cardiff on the weekend of the final, you can pick one up from the BT Sport stand in the UEFA Champions Village in Cardiff Bay.
This year marks the first time the final will be shown in 4K, both on YouTube and on BT TV. Viewers of BT TV can enjoy the game in Dolby Atmos surround sound, providing they have a compatible home cinema set-up.
BT Sport will also show the Europa League final for free on the same platforms on 24th May (that's Wednesday night). Quite a couple of weeks for footie fans.