You could soon speak to Alexa, Amazon's personal assistant, to control everything you watch on TV.
At the moment, anyone with an Amazon Echo speaker can summon Alexa to control certain apps like Netflix. But thanks to a new development, it will soon be capable of controlling any streaming app.
That's because it will let developers build Alexa functionality into their apps. This isn't limited to video streaming apps, it could work for cable and satellite providers too, as long as their apps are accessed through an Amazon device.
The main takeaway is that you'll be able to speak to search far more content at once.
In a blog post aimed at developers, Amazon said: "Companies can now teach Alexa how to interface with their video content and services.
"This means you can build experiences that allow your customers to easily find and consume video content without invoking a specific skill.
"For example, a customer could say, 'Alexa, play 'Manchester by the Sea' without specifying a provider or device."
In the US, the Dish Network has already committed to building in Alexa compatibility, while here in the UK, so has YouView.