Champions League footie is coming to Facebook. The social network has signed a deal with broadcaster Fox in the US to livestream more than a dozen games from Europe's top-flight league.
The arrangements starts in September, and will see Facebook show double-headers during the group stage as well as four quarter-final matches.
Some games will also be exclusive to Facebook. Fox Sports usually only shows some games on its internet-connected apps, but from September, these will be shown only on Facebook.
Facebook is also spending millions on creating its own scripted TV shows to compete with the likes of Netflix and HBO.
Football is the most-followed sport on Facebook. The social network already shows live matches from Mexico's top league, as well as America's Major League Soccer league.
"We're excited to help Fox reach new audiences, people consuming content on digital, mobile and social," said Dan Reed, Facebook's head of global sports partnerships. "We're bullish on soccer."
Sky is reportedly looking to revamp its sports offering. It's thought to want to offer a cheaper subscription offering in order to compete with cheaper streaming services and social networks like Facebook and Twitter.