In a sign of just how much social media is influencing our viewing habits, US TV news outlet NBC News has launched the first daily newscast for Snapchat. Called 'Stay Tuned', it lasts between two and three minutes, and runs twice on weekdays and once on weekend days (though breaking news segments will air when necessary).
According to NBC News, it will allow it to reach those (mostly younger) viewers who don't have a cable subscription.
"There is a generation of people who are going to be cord-nevers, cord-cutters," said Nice Ascheim, senior VP of digital content. "We need to know how to reach them."
While this is the first daily news programme on Snapchat, and the first news show to be produced by a third-party, it's not the first time the platform's dabbled in current affairs. It's previously made a three-minute version of 'Good Morning America' in-house, created Discover channels for The New York Times and Vice, and launched a dedicated news division helmed by CNN's Peter Hamby.
'Stay Tuned' has a staff of 30, headed by Andrew Springer, previously of Mashable.
Snapchat isn't the only social media company investing in TV production. Twitter and Facebook reportedly want to bid for highlights rights for the next World Cup, while Facebook is poised to launch its own original TV shows sometime this summer.