Hollywood is trying to bump up the price Apple charges for 4K films. According to the Wall Street Journal, Apple wants to charge $20 for 4K films when it starts offering them via iTunes, but Hollywood studios want it to charge $5 to $10 more.
Some new releases in high definition sell for $20 on iTunes, which could be why Hollywood expects more for 4K. 4K is a resolution that's four times as sharp as high definition.
Apple is rumoured to offer 4K films from next month, when it's rumoured to launch a 4K Apple TV to watch them on. Its competitors Google, Amazon and Roku already offer 4K films and 4K-enabled streaming devices to watch them on.
The evidence that 4K is on the way is pretty overwhelming. One eagle-eyed observer recently spotted that Apple has started listing films in 4K and HDR in users' iTunes purchase histories, which suggests that both formats are coming soon. (HDR stands for high dynamic range – it's a technology that creates a bigger difference between the dark and light parts of the picture, giving it more depth.)
References to a 4K HDR Apple TV were also recently spotted in the firmware for Apple's HomePod speaker.
Apple is rumoured to be holding an event on 12th September, where it will unveil the iPhone 8 and possibly the 4K HDR Apple TV.
Source: Wall Street Journal