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apple invite 12 september

Apple has confirmed its autumn press event will take place on 12th September. That means we could see a new Apple TV announced a week tomorrow.

Apple's autumn event usually sees the firm launch its new iPhone range. This year being the 10th anniversary of the handset, big things are expected, including a special anniversary edition. It's not clear if Apple will launch the new Apple TV streaming box at this event, as it could be overshadowed by the iPhone news.

If not, expect it soon after, as Apple will want it in the shops well before Christmas.

The new model is expected to boast 4K, a technology that gives a much more detailed picture quality than high definition. It's also expected to have HDR (high dynamic range), which makes for much greater depth in the image, making it seem more lifelike.

Once the 4K Apple TV rolls out, 4K films and TV series will be available to buy and rent through iTunes. Apple's competitors Google, Roku and Amazon already offer 4K content, and compatible devices to watch them on.

As ever, Apple isn't the first with this technology, but its entry into the field means 4K and HDR have officially arrived, and are about to gain mainstream acceptance.

We'll bring you all the news come 12th September.

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