American football fans will soon be able to turn to Facebook for their fix. The social network has signed a deal with the NFL to show video highlights from all games as well as content from NFL Films globally.
NFL Films is the league's production arm. It will provide its TV shows 'NFL Turning Point', 'Sound FX' and 'NFL Game Recaps' via Facebook's Show Pages. In the US, they will be available via Facebook Watch, the social network's new video service that's yet to launch in the UK.
For the uninitiated, 'NFL Turning Point' captures the drama leading up to and during the biggest games of the week. 'Sound FX' lets you listen to players who are kitted out with microphones during the games.
However, the deal doesn't include any live content. That honour goes to Amazon, who will start livestreaming NFL games tonight on Amazon Prime Video in the US.
"We have millions of fans on Facebook, and they continue to demonstrate an incredible appetite for NFL content," said Hans Schroeder, chief operating officer of NFL Media. "We're excited to bring a compelling set of highlights and shows from the NFL and our Clubs to fans on Facebook."
The NFL isn't the first league to partner with Facebook Watch. Major League Baseball already streams a blackout-free game every Friday night, and the WNBA airs its 'All-Access' show on the platform.
Facebook, Twitter and Amazon are increasingly targeting sports as a way to boost user numbers. The first two are even said to be eyeing a bid for the next World Cup rights.