Sceenic, a company that lets sports fans create their own virtual living rooms, has won the second annual BT Infinity Lab competition.
BT runs the competition to encourage innovation. It will trial the technology to see if it's suitable as a feature of its BT Sport service.
The service lets viewers create a private room in which they can watch sport. They can then invite friends to join them virtually in the room to watch the game together. All participants can chat, and see each other's reactions on-screen.
The service can be integrated into existing over-the-top services like BT Sport.
"Sceenic reflects what BT Sport is all about, which is bringing our audiences into our content, driving engagement and being a broadcaster that speaks with our fans," said Jamie Hindhaugh, BT Sport's chief operating officer.
"The idea came from me trying to watch sport over distance with my dad," added Paul Bojarski, Sceenic's CEO. "We're about togetherness, and BT has so much live content it will be amazing to test our technology with our its users."
Last year's winner, the very similarly named Seenit, lets viewers upload their reactions to live sports coverage. It is now a feature available during BT Sport's 'Premier League Tonight' highlights show.