You might not know it, but Amazon sells a bunch of add-on channels to supplement its Prime Video service. Called Prime Video Channels, these are pay monthly channels that offer content that’s otherwise unavailable, including sports, entertainment and films. And it seems it’s quite a nice little money maker.
According to analysts, Prime Video Channels will make $1.7 billion in revenue in 2018. That’s more than double the $700 million it generated last year. By 2020, that’s set to grow to $3.6 billion, according to US analysts BMO Capital Markets.
“We believe [Prime Video Channels] is a material driver of standalone [over-the-top] subscribers for many entertainment companies,” BMO analysts Daniel Salmon and William Lowden said in the report.
Amazon Prime Video has around 75 million customers worldwide, and is on pace to hit 100 million by 2020. However, that’s still some way behind Netflix, which currently has 130 million subscribers worldwide.