Uswitch comments on Netflix launching a new ad-version to their subscription options
Ernest Doku, telecoms expert at Uswitch.com, says: “Falling Netflix subscriber numbers in recent months have shown that the nation’s streaming habits are not immune to the cost-of-living crisis, so this cheaper subscription could prove popular for many.
“The £4.99 monthly cost is £2 cheaper than the current most basic package, and better than half the price of the standard subscription - which could be attractive for new customers.
“Customers opting for the ‘basic’ option won’t just have to contend with up to five minutes of adverts an hour, however, they will also miss out on some films and TV series, and will only be able to stream on one device at a time with reduced video quality.
"Another big loss will be the absence of an option to download TV and films to your devices, which will be sorely missed by parents trying to entertain children on flights.
“It’s worth remembering that if you feel you aren’t getting value for money from your subscription, you can cancel penalty free whenever you want.
“Alternatively, if you’re currently on the standard plan but could manage watching on just one screen, you could downgrade to a basic package for £6.99.
“Netflix isn’t the only streamer making this move, with the ad-supported Disney+ Basic due to arrive in December, and others likely to follow. The whole industry is engaged in a battle for viewers, and content quality alone is no longer enough to keep subscribers.”
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles.
More people go to Uswitch to switch their energy, broadband and mobile than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.
Free mobile app Utrack also helps households manage their home energy usage and make potential savings.
Uswitch is part of RVU, a group of online brands with a mission to empower consumers to make more confident home services, insurance and financial decisions.