Samsung is in talks to buy voice-recognition software firm Nuance, which provides the all–important code for Apple’s Siri virtual assistant. Nuance began discussions with Samsung in early 2014, according to the Wall Street Journal.
While the deal may not yet come off, it could see Apple having to rejig Siri to avoid becoming reliant on its arch-rival Samsung.
Nuance’s code is vital for Siri to work properly, although reports last year suggested the Cupertino company was developing its own code and looking to bring the back end of Siri in–house.
Buying Nuance would allow Samsung to beef up its own Siri–rival and deliver an improved virtual assistant tool.
Currently, Google’s offering is the main way to get a Samsung phone to follow voice commands.
Siri had a minor role at Apple’s recent Worldwide Developer Conference.
It was revealed users will be able to wake the voice assistant by simply sang ‘Hey Siri’, without having to touch their iPhone. It’ll also be able to make iTunes purchases as part of the latest iOS 8 version of Apple's software.