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The importance of wireless broadband services is set to increase over the coming two years, according to one service provider.

Vince Russell, Managing Director of The Cloud, said the decision to delay the UK's 4G spectrum auction – which will delay the launch of super-fast mobile broadband – will apply further pressure on existing 3G networks.

Earlier this week, Ofcom announced plans to consult further on issues relating to the spectrum auction, meaning 4G mobile broadband is unlikely to launch in Britain before 2013.

Mr Russell suggested that, until becomes a reality, Wi-Fi services will take on added importance for broadband providers and consumers.

He said 3G networks are already "creaking under the strain" of mobile data consumption from tablets, dongles and smartphones, and this will only get worse over the coming 12 months.

"Adding high-speed Wi-Fi to complement 3G is one of the best solutions to this problem, and we're already seeing major estate owners and network operators discussing this with us," Mr Russell added.

He claimed that wireless broadband services help meet consumers' demand for reliable internet access wherever they are.

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