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GoSkippy car insurance

GoSkippy is a broker that supports around a dozen car insurance underwriters. Offering comprehensive and third party, fire and theft policies, the company markets itself as a provider of competitively priced, no frills products.

Defaqto rating:

  • 5/5 stars (Southern Rock and Watford)

  • 4.5/5 stars (Ageas and Covea)

Note: Not all Defaqto products with the same star ratings have the same covers and terms.

Trustpilot rating: 4.3/5 stars

On Trustpilot, GoSkippy has a 4.3 star rating from around 8,700 reviews, with more than two-thirds of reviewers giving it an 'excellent' grade.


About GoSkippy Insurance

Launched in 2012 to provide a more distinctive branding for Eldon Insurance, GoSkippy is predominantly owned by businessman Arron Banks. Skip, is the company’s kangaroo mascot.

The company says it is one of the fastest growing brokers in the UK with a broadening range of services on offer, but its star rated products remain motor insurance policies.

More about GoSkippy

Eldon Insurance, two years after the launch of GoSkippy, founded Footprint to sell van and motorbike insurance, which is now sold under the GoSkippy brand.

The parent company, also in 2014, entered a partnership to sell insurance under the Debenhams brand. It is also a 50% owner of a joint venture called Vavista, which provides car and life insurance.

In late 2017, Banks said he was aiming to float Eldon Insurance on the London stock market with an initial public offering that he hoped would raise £250m. 

GoSkippy remains in private hands, with Banks owning a controlling share, and since October 2016, the broker has traded under the banner of its managing general agent Somerset Bridge, with Eldon Insurance becoming defunct as a business entity in 2017.

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GoSkippy car insurance policies

GoSkippy additional car insurance cover options

What is GoSkippy car insurance best for?

GoSkippy guarantees its broking service will find a policy to suit any driver and any budget. Indeed, most of the reviewers that give the service five stars on Trustpilot remark on the competitive pricing. Praise is also offered for:

  • Cheapest comprehensive policy with best add-ons

  • Competitive renewal prices

  • Great customer service

  • Easy online quote and purchasing experience

GoSkippy in the news

Most of GoSkippy’s mentions in the media are linked to the activities of Arron Banks, particularly his links to the Brexit campaign

Insurance Times reported in February 2019 that Eldon and Leave.UK, Banks’ Brexit campaign group, had been fined £120,000 by the Information Commissioners Office for sending more than a million emails to Leave.UK subscribers for the purpose of direct marketing of the insurance group’s services.

In the Financial Times in June 2018, concerns were raised over the financial health of the company, which made a loss of £21,000 in 2016 on turnover of £47.2m. 

The latest Somerset Bridge accounts filed to Companies House for the year to December 31, 2018, show losses growing – £8.8m for the year despite turnover of £5.4m – after incurring £14.2m in administrative costs. 

Complaints data

The Financial Ombudsman Service received 97 motor insurance complaints about Somerset Bridge, which owns the Go Skippy brand, in the first half of 2020. Somerset Bridge refused to say how much total GWP it has for motor get an accurate idea of market share. Its complaints numbers make it about the 13th most complained about insurance brand but it is thought to have a smaller market share.

The two main insurers used by Go Skippy are Bermuda-based Watford, which had 57 complaints in the first six months of 2020, and Gibraltar-based Southern Rock, which had 22. Neither responded to requests for GWP figures or to comment on their complaints records.

To put complaints in context, 67 firms had 10 or more complaints each and those totalled 4,550 complaints. Nearly 200 firms had fewer than 10 complaints each, sharing just 479 complaints between them.

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