Elisabeth Buecher, a student at Central Saint Martins College, has designed an inflatable shower curtain to help tackle water waste.
In a novel (if extreme) approach to water over-consumption following the recent spate of droughts, the shower curtain gradually inflates in the shower, leaving only a few minutes of washing time before suffocation occurs (he’s joking! – ED).
Elisabeth says: “My approach to design can sometimes appear shockingly radical but I have got different reasons to legitimize that. An alarm clock is not what we can call a pleasurable object.
“It is often even painful to be awoken by it. However it is a necessary object, which regulates our lives and the society. That’s what I call the “design for pain and for our own good“.
“Some of my designs seem to constrain people, acting like an alarm clock, awaking people to the consciousness of their behavior and giving them limits…
“In France the government added thousands of new radars on the roads to fight excessive speed. And it worked: there are far less people killed on the roads of France today. I call it ‘design of threat and punishment’ and I use it as an educational tool.”