Earlier this week at the Labour party’s conference in Brighton, Labour leader Ed Miliband said that should he get into power, he would aim to break up the big six energy suppliers and freeze bills for 20 months.
The conference also saw the Labour party pledge to dismantle energy regulator Ofgem and replace it with a more proactive organisation.
npower asks ‘Why wait for Ed?’
So far, energy firms have sought to take advantage of this announcement. npower was first to do so, highlighting an offer for consumers to freeze their bills for the next four years.
The company satirised the Labour leader’s pledge with its campaign, telling customers “Why wait for Ed? Fix your energy prices until March 2017.”
Other companies have also bought into this chance to promote their long-term fixed price plans with both ScottishPower and EDF advertising fixed price deals.
Labour bites back
Labour has accused the suppliers of rebranding deals that were already on the market.
It said EDF’s deal has been available to its customers since July, while ScottishPower has simply repackaged an existing offer. npower’s most heavily advertised deal has been available since the start of September.
The Labour party added that these offers were evidence that energy firms had been scaremongering with regards to their claims of energy shortages and potential blackouts.
Shadow Energy and Climate Change Secretary Caroline Flint said: “The fact that three of the big six energy companies are now advertising deals to let people fix their energy bills until 2016 or 2017 shows that all the warnings about blackouts were nothing more than scaremongering.
“Labour reforms and price freeze will make sure consumers get a fair deal.”