Uswitch comments on launch of latest Sony Xperia
Ru Bhikha, mobiles expert at Uswitch.com, commented: “As smartphone ranges have grown, consumers have become used to choosing between devices dubbed Mini, Lite, Max, Plus, Ultra, Pro or XL.
“However, phone fans may struggle to work out from the name alone which of the Xperia 1 III, Xperia 5 III and Xperia 10 III is the premium handset, and which is the entry level model.
“Of course, the top-of-the-line handset is the Xperia 1 III, which boasts a 6.5-inch 4K OLED display and a camera that shows off Sony’s years of experience making digital snappers.
“Its variable telephoto gives you an impressive zoom, and the camera’s real-time tracking function promises to keep moving objects in focus.
“One neat feature is the animal detection mode, which works out if the subject of the picture is a dog or a cat, and adjusts the shutter speed to reduce the blur on your furry friends.
“The screens on the handsets - particularly the Xperia 1 III - are geared towards gamers and cinephiles, with the brand drawing on its expertise with TVs when it comes to designing smartphones.
“The Xperia range takes a trip back to the future by including the lesser-spotted 3.5mm headphone jack, but also moves forward by making every phone in the range 5G capable.
“It’s a solid range of phones, but despite Sony’s reputation for creating reliable technology it continues to struggle to break the stranglehold of Samsung and Apple in the UK market. These challenges will only get more difficult with the growth of the mid range handset disruptors such Xiaomi and Oppo.”
FOR MORE INFORMATION
Rory Stoves
Phone: 020 3872 5613
Email: rory.stoves@uswitch.com
Twitter: @UswitchPR
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles.
More people go to Uswitch to switch their energy, broadband and mobile than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.
Free mobile app Utrack also helps households manage their home energy usage and make potential savings.
Uswitch is part of RVU, a group of online brands with a mission to empower consumers to make more confident home services, insurance and financial decisions.