The BBC has announced that it will be bringing a variety of its online services to smartphone users as a series of dedicated applications.
After launching a mobile version of its website eight years ago, the BBC is making popular services such as iPlayer and BBC News into their own standalone programs.
The BBC's Erik Huggers revealed the plans during a speech at the Mobile World Congress tech expo, disclosing that the first app will arrive on the iPhone in April and will offer access to BBC News.
The proposed apps will be used to offer a variety of content in a unified interface and the BBC is planning to make each one free to download and use.
The iPlayer app, which is in the planning stages, could arrive later in 2010, allowing for extensive catch-up TV while on the move.
He said: "Today's announcement means that we are catching up with our audiences and the same content that we broadcast on television and make available online can now be better enjoyed on the move."
After the BBC News app launches, the BBC Sport app will follow, with a release date planned to coincide with the 2010 World Cup in South Africa.
Video content will be the focus on the sport app, with clips of goals added as they happen, provided that the BBC is the broadcaster with the rights to the footage.
Mr Huggers said that the BBC would also deliver the apps to Android and BlackBerry users, but that these two platforms would get support later in the year.