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HTC warns of huge profit loss

HTC warns of huge profit loss

HTC has issued a stark warning about its profits for the third quarter of 2013, saying it expects anything between a zero and 8% loss in the three months from June to September.

In a statement yesterday, HTC revealed that its audited figures for Q2 showed a massive 83% year-on-year drop.

HTC One official black edition

The company made a mere £26.5 million in that period from £1.5 billion in revenue.

Despite these worrying numbers, CEO Peter Chou claimed that the HTC One was doing better than all of 2012’s top-end HTC devices combined.

Yet new numbers about the fragmentation of Android, also released yesterday, showed the One to be the only HTC device among the 30 best Android sellers.

The news means that despite releasing a critically acclaimed device in 2013, and with more handsets to follow, HTC is in serious danger of being targeted for takeover by Chinese mobile makers.

With a comparatively small marketing budget, HTC has struggled to match the likes of Samsung and Apple, while LG and Sony have also seen a resurgence in the past year.



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